Video, advertising & content: which music license fits your project?
This area is for marketing teams, agencies, in-house creative teams, and communication leads who use music in videos, image films, explainers, advertising, social media, or corporate content. Here you clarify for your concrete project which music source and license type fit channel, reach, and usage.
- For videos, image films, explainers, advertising, and social media
- For project-based licensing decisions instead of on-site or instore use cases
- With three navigators for music source, license type, and recurring needs
Recommended if you need to choose a license type:
Start with the License Navigator . If you first need to clarify whether PRO or royalty-free music is the better fit, start with the PRO Navigator. If your team produces content regularly or needs new music on an ongoing basis, the Subscription Navigator is the right third entry point.
This area fits if ...
- you need to choose and license music for videos, image films, explainers, advertising, or social media.
- you need to decide per project which license fits channel, reach, duration, and reuse.
- you need to evaluate PRO/royalty-free, single-license, and subscription options clearly.
- you are looking for music for content, not for a live event or ongoing in-store background music.
The three navigators in this area
Each navigator answers a different key question inside video, advertising & content. Together they cover the main entry cases for media and business projects.
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Typical business use cases
- Corporate films, brand and company videos
- Advertising & performance marketing (incl. social ads)
- Social media content for companies and brands
- Product videos, explainers, app/software demos
- E-learning, internal training, HR & recruiting
- Corporate audio and recurring content formats
Which navigator should you start with?
1) Unsure about PRO/royalty-free or the music source?
Start with the PRO Navigator and clarify the music source and the basic licensing framework first.
2) Music source known, but license type still open?
Use the License Navigator for video, advertising, social media, and business projects.
3) Ongoing needs: single license or subscription?
Use the Subscription Navigator if content is produced continuously or new music is needed on a recurring basis.
Not the right area?
Events
For corporate parties, conferences, trade shows, and other live events with on-site use, packages, and an event license flow.
Go to event areaInstore
For business spaces, branches, and ongoing background music via music packages or instore radio.
Go to instore areaClarify your licensing path now
Start with the right navigator in this area and get a clear recommendation for the next step within a few minutes.
Notice
The information provided is for general guidance only and does not constitute legal advice. The rights required in any individual case depend on the exact usage and the applicable license terms.
