FAQ: music licenses for video, advertising & content
This FAQ helps you find the right entry point for media projects - from PRO questions and the right project license to the decision between single license, music subscription, or direct search.
Clarify the music source first
If it is still unclear which rights framework fits your project, start with the PRO navigator.
Find the right license form
If the music source is broadly clear, the license navigator helps with usage, reach and channel.
Classify recurring needs
For agencies, teams and recurring productions, the subscription navigator is the right third entry point.
Listen to titles directly and discover
If you are already ready to search, direct search is a legitimate fourth entry into this area.
Related use cases for content projects
If you already know which format you need music for, these use cases lead directly to the matching content target pages.
How to start best
This area FAQ is mainly for orientation: which navigator, pricing page or direct search route saves the most time for your project?
How to start best
PRO question still open?
Start with the PRO navigator if you first need to clarify which music source and rights framework make sense for your project.
License form still open?
Start with the License navigator if your music source is broadly clear, but the right project license is still unclear.
Recurring production needs?
Start with the Subscription navigator if you need new music continuously for content, campaigns or media projects.
Ready to search directly?
Start with search if you already want to listen to and discover suitable music.
Understand PRO, rights and music source
What is the difference between the PRO question and the license question?
The PRO question concerns the music source and rights framework of the music. The license question concerns which usage license you need for your concrete project.
When should I start with the PRO navigator?
If it is still unclear whether royalty-free music is sensible for your project or whether another music-source framework should be considered.
Do I automatically need royalty-free music for every project?
Not necessarily. What matters is which music source you want to use and which rights framework applies to it.
What exactly does the PRO navigator clarify?
It helps classify the music source and shows whether PRO-related questions should be clarified first in your case.
Find the right license for your project
When do I start with the license navigator?
When your music source is broadly clear, but it is still open which license fits channel, reach, usage period or reuse.
Which questions does the license navigator answer?
For example website, YouTube or social media, organic use or paid social, single use or broader campaign, and whether a simple project license or a broader model is needed.
Is a standard project license enough for my project?
For many single media projects, yes. What matters, however, is the concrete usage, reach and any intended reuse.
When are paid social or a broader license relevant?
When content is also used in paid campaigns or with broader reach.
When single license - when music subscription?
When is a single license sensible?
When you need music for a single project or a clearly defined media use, for example for music for podcasts , music for corporate films or music for commercial videos .
When is a music subscription worth it?
When you regularly need new music for content, campaigns or recurring media projects.
What does the subscription navigator clarify?
It helps classify whether a subscription makes sense and which model fits your needs.
Is a subscription also designed for agencies or teams?
Yes, especially when content is produced continuously or music is needed for multiple projects.
When can I go straight into search?
When is search the right starting point?
When you are already ready to search and want to listen to or discover suitable tracks directly.
When should I use a navigator first instead?
When the music source, license form or model choice is still unclear.
Can I search first and clarify the license later?
Yes. But if basic rights or model questions are still open, a navigator often saves time and prevents detours.
Typical cases in this area
Corporate video / image film
Often best entered via project licensing and the license navigator.
Social media content
Depending on reach, reuse and paid social, often best clarified via the license navigator.
Paid social / performance campaign
Here it almost always pays to clarify the license first instead of only searching.
Product video / demo
A project license is often sufficient when usage and reach are clearly defined.
Recruiting video
Usually sensible via the license navigator or direct search with later license clarification.
Recurring content production
For teams and agencies with recurring needs, the subscription navigator is often the most suitable start.
Go directly to the right entry point
If you already know which question needs to be clarified first, go directly to the right starting point.
