Music subscription for creators, teams, and companies

The music subscription covers ongoing digital content use within a normal scope, such as websites, organic social media usage, podcasts, YouTube, corporate communications, as well as regular digital ads and typical paid-media extensions in day-to-day use.

TV, broadcast, cinema, major OOH flights, materially larger campaigns, broader multi-market rollouts, exclusivity, or more individual rights cases are not included. For those, project licenses such as Premium or Campaign are the better path.

Yes. Regular paid media use and typical digital performance creatives are part of the subscription frame. That also applies when you promote a podcast, an episode, or another content format through regular digital ads, as long as it does not turn into a materially larger campaign.

Yes, as long as it stays within regular digital paid promotion. A podcast or an individual episode with paid ads does not automatically become a Premium case and can still remain within the subscription frame. Only when it turns into a materially larger campaign or broadcast case do we review project licenses instead.

The subscription is intended for ongoing digital content use. As soon as a project becomes materially more visible, campaign-driven, broadcast-oriented, international, or custom, project licenses are the right next step. This applies above all to Premium and Campaign cases as well as larger rollouts or individual rights requirements.

No. TV, cinema, and broadcast are not part of the subscription frame and are classified above regular subscription use.

Use the subscription navigator for a first recommendation or open the full FAQ: Start subscription assistant / View FAQ