Subscription Navigator: which plan fits your usage?
If you are already considering a subscription, the next step is making the right choice: which plan fits your real usage — and when are single purchases the better option? This navigator classifies your needs in a few questions and helps you plan costs.
In 1–2 minutes you will get:
- A recommendation: subscription vs single purchases — based on your needs
- Guidance on which subscription tier fits your production
- Notes on predictability, team usage, and common edge cases
- Clear next steps (start a plan or choose alternatives)
If it is still unclear whether PRO administration matters, start with the PRO Navigator .
Typical use cases
A subscription often makes sense if you produce content regularly — for example:
- Ongoing content production (video/audio)
- Always-on marketing and recurring campaigns
- Agency production for multiple clients
- Company YouTube and social formats
- Podcasts with recurring episodes
- E-learning, internal training, HR & recruiting
- Series formats / recurring video series
- In-house media production teams
What the subscription recommendation depends on
Whether a subscription makes sense economically and operationally typically depends on:
- How many tracks you realistically need per month/quarter
- Whether production is ongoing or occasional
- How important predictable costs and clear processes are
- Whether multiple people/teams need access
- How often projects run in parallel (and how fast-paced)
- Whether you reuse/update content long-term
- Which usage scopes you typically need
For a single project license decision, the License Navigator is the faster entry point.
How the Subscription Navigator works
- Answer short questions about output, team, and planning horizon.
- The navigator maps your needs to typical usage profiles.
- You receive a recommendation: single purchases vs subscription — and which tier fits.
What you will receive as an outcome
- Recommendation: subscription or single purchases — based on real usage
- Guidance on which subscription tier matches your needs
- Notes on typical benefits, limits, and common misunderstandings
- Guidance for budgeting and scaling
- Next steps (start a plan or choose an alternative)
If you need to cover different project types cleanly, many teams combine subscription planning with the License Navigator .
When does a subscription make sense — and when not?
- Regular production or multiple parallel projects → Subscription Navigator
- A single project or one-time usage → License Navigator
- Unsure whether PRO matters → PRO Navigator
If you have a single concrete project, the license navigator is usually the faster first step. If you produce continuously, the subscription navigator is better for cost and process decisions.
Frequently asked questions about business subscriptions
When is a subscription worth it?
Typically when you produce regularly or run multiple projects in parallel — and need new music continuously with predictable costs.
Is single purchase cheaper than a subscription?
For a small number of projects, single purchases can make sense. Once you license regularly (or multiple teams are involved), a subscription can be more cost-effective and operationally simpler.
Can agencies use one subscription for multiple clients?
That depends on the plan terms. The navigator helps classify common agency scenarios and choose the appropriate tier.
Start the Subscription Navigator now
Answer a few quick questions and get a recommendation in about 1–2 minutes on subscription vs single purchase — and which tier fits.
- No registration required
- Built for businesses, agencies, and professional users
- Helps with budgeting and scaling
- Clear next steps instead of guesswork
Further resources
If you first want to clarify the license for a specific project, use the License Navigator . An overview of all tools is available in the Service Hub .
Notice
The navigator provides general guidance and does not constitute legal advice. Whether a licensing approach is suitable depends on the exact usage and applicable terms. If in doubt, individual consultation may be advisable.
