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What Is Background Music and Why Is It Important?
Background music is music that supports visual or spoken content without becoming the main focus. It enhances mood, structure and storytelling while remaining intentionally subtle.
Especially in videos with voice-over, finding the right musical balance is crucial. Music that is too dominant distracts from the message, while music that is too flat can make content feel lifeless. Professional background music provides the perfect level of presence.
It fulfills several important functions:
- Enhancing emotional impact
- Structuring scenes and transitions
- Increasing viewer attention
- Improving overall production quality
Whether for corporate communication, social media content or educational projects, music strongly influences how your message is perceived.
What Defines Professional Background Music?
Not every track is suitable as background music. High-quality background music shares specific characteristics:
Subtle instrumentation
No aggressive solos or overpowering lead elements.
Voice-friendly frequency range
Music should never compete with spoken content – especially important for podcasts and explainer videos.
Consistent dynamics
Large volume jumps or sudden dramatic breaks can feel disruptive.
Memorable yet unobtrusive motifs
The music should create atmosphere without becoming the main attraction.
If the music supports your content seamlessly and almost “disappears” behind it, you’ve chosen the right track.
With the audiocrowd music subscription, you get access to over 30,000 tracks and edits – from GEMA-free music to P.R.O.-registered titles. For a fixed monthly price, you can license unlimited music for your projects. All licenses are worldwide, perpetual, and legally secure for commercial use.
- Access to over 30,000 tracks & edits
- Unlimited usage within your subscription
- Worldwide, perpetual licenses
- GEMA-free music & optional P.R.O. tracks
- Starting at €20 per month
Background Music for Different Types of Projects
Different formats require different musical approaches.
Background Music for Corporate Videos
Corporate and brand videos require trust and professionalism. Modern, clean and subtle tracks reinforce brand credibility.
👉 Discover suitable tracks under
Image Film Music
and
Corporate Music
Background Music for Explainer Videos
Explainer videos require music that supports speech without interfering. Calm, rhythmic tracks with minimal melodic movement work best.
👉 Explore more under
Explainer Video Music
Background Music for Podcasts
Podcast intros and outros may be slightly more distinctive, while the background layer during speech should remain subtle and voice-friendly.
👉 You may also like
Podcast Music
and
Intro Music
Background Music for YouTube & Social Media
On YouTube and social platforms, music can be slightly more present, but it should never overpower the main content.
👉 Browse related categories:
YouTube Music
Social Media Music
Background Music for Presentations & Business Events
For presentations or trade fairs, music creates a professional atmosphere, especially during transitions and waiting times.
👉 Find suitable tracks under
Corporate Music
and
Trade Fair Music
License multiple titles for your project and secure deep discounts with our media bundles.
Common Mistakes When Choosing Background Music
Choosing the wrong music can weaken even high-quality productions.
Common mistakes include:
- Using overly epic or dramatic music for factual topics
- Choosing music with dominant percussion under voice-over
- Selecting tempos that don’t match the tone of the content
- Failing to properly balance music volume in the mix
A simple rule: If the music stands out more than the message, it is probably too present.
FAQ: Frequently Asked Questions About Background Music
Is background music subject to collecting society fees?
Not if it is royalty-free music. Royalty-free background music does not require additional performance fees after licensing.
Can I use background music on YouTube?
Yes. With a valid license, you can legally use the music on YouTube and other social media platforms.
Learn more under
YouTube Music
How loud should background music be?
Background music should sit clearly below the speaking voice. It should enhance the atmosphere, not dominate it.
What type of music works best under voice-over?
Calm, consistent tracks with minimal melodic dominance are ideal.
Related categories:
Explainer Video Music
Podcast Music
Related Topics
- Image Film Music – professional music for corporate videos
- Explainer Video Music – voice-friendly tracks for tutorials
- Podcast Music – music for intros, outros and background layers
- Corporate Music – business-oriented sound design
- Intro Music – strong openings for audio formats
Music for videos, podcasts and other media projects
On audiocrowd you will find high-quality music for your videos, image films, podcasts and other media projects. Use our search to quickly find the right music for your project. If you need only a few titles, the single purchase is right for you. If you need more music, we recommend our music subscription.
Sound effects for videos, podcasts and other media projects
On audiocrowd you will find high-quality sound packages and individual sound effects for your videos, image films, podcasts and other media projects. Use our search to quickly find the right sound effects for your project.
Music packages for events and shows
Download the right background music for your event. Browse our music packages and avoid additional public performance royalties. Our music packages are each 2h long and after licensing you will not incur any further costs.
Instore radio: Background music for retail stores
We put together the right playlists for your store and can reduce collecting-society royalty costs. With our in-store radio, you always have current music and can conveniently play your own announcements and offers.
Telephone announcements and waiting loops
We produce an individual telephone greeting for you with our team of speakers and provide the appropriate music. So that your company presents itself in the best light with every call.
Professional voice actors for your projects
You need the right voice for your video or project? You will find what you are looking for in our speaker pool. Whether it's a simple telephone announcement or a multilingual commercial. Our speakers look forward to working with you.