License music correctly: which license fits video, advertising, and business projects?
If you use music in a corporate video, campaign, or client project, one key question quickly comes up: which music license is required for my specific use case? This page helps you find the right path — structured, clear, and without legal expertise.
Recommended if you need to choose a license type:
Start with the License Navigator . In a few steps, you classify usage, reach, and scope — and get a clear recommendation for the right license type.
- Outcome: recommended license type + next step
- Time: a few minutes
- Goal: reduce risk, claims, and costly mistakes
If you first want to clarify whether your project typically needs PRO-licensed or royalty-free music — start with the PRO Navigator.
The three navigators — the fastest path to the right license
Choose the entry that matches your situation:
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Why the right music license is not always straightforward
A music license is not a “use it anywhere” permission. The rights you need depend on the exact use case — especially for video, advertising, and recurring publishing.
Typical factors that influence license choice:
- Use type: advertising, corporate communication, editorial, training
- Channels: website, social media, paid ads, TV, internal use
- Reach & audience (e.g., local vs. international)
- Duration & reuse
- Territories / countries
- Editing: cutdowns, voice-over, combination with stock / UGC
Typical business use cases
These are common scenarios where companies and agencies use licensed music:
- Corporate films, brand and company videos
- Advertising & performance marketing (incl. social ads)
- Social media content for businesses
- YouTube channels of companies, organizations, and brands
- Product videos, explainers, app/software demos
- E-learning, internal training, HR & recruiting
- Podcasts and corporate audio
- Trade show, event, and presentation videos
Which navigator should you start with?
1) Unsure about PRO/royalty-free or the music source?
Start with the PRO Navigator to clarify the key first decision.
2) You know the music source and need the right license type?
Use the License Navigator for video, advertising, social, and business projects.
3) Ongoing needs: single purchase vs subscription?
Use the Subscription Navigator to assess which tier makes economic sense.
Clarify your licensing path now
Start with the right navigator and get a clear, actionable recommendation — in a few minutes.
Notice
The information provided is for general guidance only and does not constitute legal advice. The specific rights required in any individual case depend on the exact usage and the applicable license terms. If in doubt, individual legal consultation may be advisable.
